LAID TO REST

You can go to a store and buy a shirt, book, ice cream, a toy… a woman. Choose a color, choose a flavor, pay, and even have it To Go.

ATZUM-Justice Works with the Task Force on Human Trafficking launched a provoking social campaign called Woman To Go. Women with price tags perched on stools and stood in a shop window display at the WomanToGo store in a Tel Aviv mall. The Woman To Go campaign aims to raise awareness, criminalize the sexual predation of women, and stop the rising trafficking of women into, out of, and within Israel. Designed by the ad agency Shalmor Avnon Avichay/Y&R Interactive, the campaign received international attention on CNN.

“When Hope Ends in Slavery: Human Trafficking in Israel” was the topic of a talk given at Brandeis University by Rabbi Lauer about the Woman To Go campaign and ATZUM’s anti-trafficking focus.

This event was co-convened by the Schusterman Center for Israel Studies and the Schuster Institute for Investigative Journalism and cosponsored by the Hadassah-Brandeis Institute, International Center for Ethics, Justice, and Public Life, the Peace, Conflict and Coexistence Studies Program, the Social Justice & Social Policy Program, the Women’s and Gender Studies Program, and the Women’s Studies Research Center at Brandeis University.

ornit@tinro.com